The GHS brand is our most important asset. A brand is much more than a logo or name. It stands for the trust we earn from patients, employees and supporters. This trust is an asset of great value, and managing it well is an investment in our future.
This style guide includes clear guidelines on how to correctly use the visual elements of the GHS brand. I look forward to working together with you to build consistency, recognition and trust for Greenville Health System as we continue to grow in our mission of serving the healthcare needs of the Upstate community.
Spence Taylor, MD